Marketing tip for photographers to get new clients
I am super excited about this special marketing tip for photographers. It’s all about networking and partnerships with other professionals. A lot of creatives tend to be introverted. However, being able to break out of your shell temporarily will be super beneficial to your business. So if you’re struggling to gain new clients as a photographer, see how this simple tip can help you with brand awareness.
One thing that a lot of creatives struggle with is partnerships. It requires us to get out of our comfort zone. However, it’s amazing how loyal business owners can be towards each other when you hit it off. Most businesses are willing to partner to help other companies grow, especially if it means promotion for them. Let’s look at a few national brands/companies as an example.
- Apple + Hermes
- BMW + Montblanc
- Balmain + H&M
- Covergirl + Lucasfilm
- Spotify + Starbucks
Moreover, Partnerships aren’t’ just great for big brands, but work wonders for local businesses too. As a photographer – there’s always someone needing your service. No matter what, your niche is. Where there are stakeholders who need your business, there’s a business that works with your prospective clients. Finding a way to get that business to mention your name can be an easy and potentially automated way to get clients.
Ready to put this marketing tips for photographers to use? Ready to gain new clients as a photographer? Check out these venues and partnership ideas for photographers:
Wedding venues, florists, makeup artists, caterers, bakers, DJs, limo drivers, wedding planners, event planners, videographers, hairstylists, stationery suppliers, decorators, beer and wine vendors, wedding dress boutiques, hotels, bed and breakfasts, party supply stores, linger stores, rental stores (think chairs, tents, cheese fountains, etc.), travel agents, jewelry stores, or others.
Family and Senior Photographers
Summer Venues (think amusement parks, playgrounds or activity centers), seasonal activity vendors (pumpkin patches, Christmas tree farms, apple orchards, sunflower farms), clothing boutiques for kids and adults, hairstylists, makeup artists, pediatricians, dentists, family-friendly restaurants, libraries, bakers for cake smash, local crafters (props), coffee shops, soda and ice cream shops, flea markets or antique stores, or multi-level marketing sellers like Pampered Chef, Thirty-One, etc.
Hairstylists, makeup artists, lingerie stores, clothing or shoe boutiques, jewelers, flea markets or antique stores (props), models, or multi-level marketing sellers like Mary Kay or Lularoe representatives are a great way to get new clients for boudoir photographers.
Newborn & Maternity Photographers
Obstetricians, pediatricians, hospitals and birthing centers, midwives, doulas, baby boutiques, local crafters, mommy & me groups or activities, or baby-related product suppliers are all great partners.
Nature and Wildlife Photographers
Libraries, art galleries, chambers of commerce, travel and tourism bureaus, sporting goods stores, hunting and fishing stores, guide services, visitor centers, hotels, area attractions, ranches, or wildlife, or conservation organizations are all fun places to start
Start with Veterinarians, dog walkers, trainers, shelters, rescues, pet food stores, local crafters, groomers, daycare facilities, pet stores, breeders, professional animal handlers, or pet sitters.
Of course the key takeaway is that there are hundreds of potential partners ready to help get you referrals and free/reduced advertising. So if you’re struggling to gain access to new clients/gigs, try getting out of your shell and make some new friends! Take this marketing tip for photographers seriously. It’s one of the few strategies that yield continuous results and, often, free advertising.
In conclusion, Collaborating with other vendors is all about adding value to each brand’s bottom line. That value could be monetary, but it can also come in the form of reduced costs, business growth, or expanded reach. The best collaborations provide exposure and build serious buzz for both your businesses. Bottom line – You will get new clients and gigs as a photographer through these partnerships.
Way’s photographers can bring value to partners? Check out our post on how to prived value as a photographer.
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