3 Big Mistakes Artists Make with Marketing
Family and Friends aren’t your ideal customer
In this series, I discuss the first part of our 3 part series, “3 Big Mistakes Artists Make with Marketing – Family and friends aren’t your ideal customer”. Continue reading below to learn why.
Check out this podcast episode “3 Big Mistakes Artists Make with Marketing – Family and Friends aren’t your ideal customer” by clicking here
It’s not something we like to admit as Artists, but family and friends are not your ideal customers. It’s natural for us to want to go to them first. Right? Family and friends want to support us, care about us, and love us. But here is why you shouldn’t consider family and friends as an ideal customer:
They aren’t in the market to buy your art
While it may be a quick boost in morale and sales, family and friends aren’t a sustainable sales model. While they buy to support you, they aren’t in the market to buy your art. Which means no repeat business. The biggest, and most important, thing in sales and marketing is finding your ideal customer. They will be the audience who will bring repeat business, new sales, and grow your brand.
Don’t bring valuable feedback to grow
One big part of being creative is growing. Your family will usually give you blanket feedback like, “I love it”, “It’s beautiful”, or “You’re so talented.” Although these things may make you feel good, they’re disingenuous. These statements don’t provide real valuable feedback about your work in order to help you grow. Your ideal customer is in the proper position to provide critiques, positive elements, and more to help improve your creative work. The feedback from friends and family may not actually help improve your work so that stakeholders will actually buy and share it.
Don’t promote your art
“My cousin is a great artist” or “Christopher Sayre is a great artist that explores the complex emotions and experiences with mental health challenges”. Which quote better promotes you as an Artist? The second one, of course! Your friends and family may make generic posts or statements to talk about you out of support. However, they don’t actually promote your art. It’s important to get referrals, promotions, and shares that talk about your skills, expertise, and experience versus a share because you’re an acquaintance.
I know I’ll get shade for this, but more often than not family sales are out of pity. Even if it’s out of kindness, pity sales aren’t the kind of sale you want. You want stakeholders to buy into your art, not buy art because they know you.
Okay, so how do we find ideal customers? Stay tuned for part 2.
That’s part 1 of “3 Big Mistakes Artists Make with Marketing – Family and Friends aren’t your ideal customer”
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